For this campaign, DIRTT worked with Evans Hunt to create targeted ads directed at decision makers within the Education, Healthcare, and Construction industries. The goal was to set DIRTT up as the sure solution for any new space, while creating bright and playful visuals.
The Concept
This was one of the options provided by Evans Hunt for the direction, concept and feel that the campaign could follow. I worked on the internal team at DIRTT alongside another Designer, our Marketing Strategist, and our Social Content Manager. From this concept, we executed the vision.
The specifics of my role in this project were to assist in art directing the photoshoot, choosing our final shot list, animating the videos and gifs, creating the 3D rendered elements, and designing the final ads.