Connext 2018
The theme of this event was meant to express the feeling of boldness. I chose severe black and white imagery and paired it with large bright typography to further this idea. The bare construction feel was also important, as we wanted to convey that DIRTT belongs in the beginning of a construction job, not just near the end of a finished space. By pairing the raw concrete beam imagery with our brand, it helped reinforce the idea that the two belong together.
The scope of the project ran from January to June of 2018 and I led* the concept and creation of all collateral, including:
Brand exploration and creation
Website and app design*
Invitations, save the dates, and follow-up communications*
Wall graphics in the physical space
Street and lobby signage
Social media imagery*
Custom wine bottle labels
Name tags and luggage tags
Safety, directional, and catering signage
Video and motion graphics collateral*
Ads for trade publications*
Stationery (letterheads, wallpapers, thank you cards)
Exclusive fabric wristbands for re-entry
*worked collaboratively with copywriters
