WineCollective Demo Reel
The 2022 WineCollective Marketing plan centred around pushing more educational content through videos. This was done for several reasons; to increase the perceived value of our product offering, to engage existing customers and attract new subscribers, and to increase brand awareness - positioning WineCollective as an educational leader in the wine space. I created and produced all motion graphics and videos; our wine expert was in charge of topic and content (as well as being the face of the video portions, not seen here), and the marketing team was responsible for the delivery of the final video to various channels.
WineCollective Holiday Ad 2020
Youtube marketing is a huge aspect of brand awareness. For this holiday campaign, we wanted to raise brand awareness as well as share the ease and simplicity of being a gifting hero by buying your holiday gifts through WineCollective. I created the base script, storyboard, sound editing and motion graphics for this project, and we recorded internally for the voice over.
The DIRTT Process
This video was created to share how DIRTT works, and for both internal and external audiences. I worked with the script and content to create animations that relevantly described the companies process to give the viewer an overview of DIRTT's complex workings. This video was highly successful for our Investor day presentations, and has since been used in countless presentations and sales pitches.
Partner Camp - Welcome Loop
This motion graphics video was created as a silent loop to play on both welcome screens and before/after presentations and keynotes at the DIRTT Partner Camp Conference. This loops was used to keep 800+ attendees and staff informed on important information and housekeeping throughout the event. I worked with given copy to storyboard, create all elements, implement the events brand, and animate the full loop.
Partner Camp - Award Reel 2019
This video was mixed with live footage at the event to introduce and announce winners of various awards. I worked with the voice over to create timed animations, add in music, and complete the full video for presentation at the conference. This included working with the voice over artist, script writer, AV team, event designer, and event production crew, to ensure the smooth running of the awards show.
Partner Camp - Welcome loop 2017
This motion graphics video was created as a silent loop to play on both welcome screens and before/after presentations and keynotes at the DIRTT Partner Camp Conference. This loops was used to keep 800+ attendees and staff informed on important information and housekeeping throughout the event. I worked with given copy to storyboard, create all elements, implement the events brand, and animate the full loop. The theme was centred around scouts and I ensured that the brand was presented throughout.
Connext 2018 Event Loop
This video was meant to be a small loop that played on a variety of screens within the event space during the tradeshow that DIRTT hosts in Chicago each year. This screen content reiterated the brand of the event, while also sharing information relevant to the company. I worked with a copywriter on the content, storyboarded, gathered/created resources and animated the final file.