YAY Apparel is a woman-owned, independent clothing brand created for plus sized women in motion. Specializing in athleisure, YAY focusses on inspiring confidence and positivity for women with an active lifestyle. The project objective is to create a visual brand that reflects the company and it's values.
Moodboard
Logo evolution. Beginning with a gestural representation of a feminine figure in motion. The strokes also spell out Y-A-Y. This then became more simplified to create a unique icon to support the feeling of a woman in motion.
The Final Logo
A small selection of the branding
Some social templates and email templates made that the owner could later own and operate independently